A Founder's Guide to Pricing a Website Project

Website pricing can vary 10x for what looks like the "same" project on paper. Here's what actually drives cost.

Page count isn't the main driver

Custom functionality — booking systems, dashboards, integrations — moves cost far more than adding pages.

Design complexity

A templated design will always be faster and cheaper than a fully custom visual system.

Content readiness

Projects stall (and cost more) when copy, images and structure aren't ready before development starts.